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"Speed is crucial in introducing new disruptive products, engaging and responding to customers across different channels, and adapting existing services based on shifting competitive drivers. This relentless focus on 'digital speed' is forcing AD&D [application development and delivery] leaders to reach for new approaches and platforms that enable delivery of new apps in days and weeks, instead of months. This shift is also forcing AD&D leaders to augment coding in programming languages, such as Java and C#/.NET, with new development platforms that emphasize declarative and visual development." – Forrester